This is a value over price consideration. Hearing aids, if not prescribed or fitted well, can actually damage your hearing. An audiologist should always be involved in the process. These are medically trained professionals who must achieve a doctorate and complete a residency before helping the general public. Yes, the aids are cheaper, but you get what you pay for. For example, although the brands are similar between these stores and a doctor’s office, the technology offered is not. Hence, the lower cost is provided. Hearing aids are prescribed by the doctor of audiology and are not “one size fits all”. Every person presents with their own unique hearing abilities and loss. Some aids, such as in the ear type, are not appropriate for everyone. They must be a candidate for the various styles of hearing aids. Only an audiologist has the extensive education and experience to immediately determine those factors.